Case Study: Hotel Tonight achieves rapid international expansion and high-quality app localization with Smartling

Hotel Tonight - Customer Case Study

Hotel Tonight is a mobile app that makes same‑day hotel bookings simple and affordable. As the company planned rapid expansion into markets such as Mexico, France, Germany, Italy, Spain, Austria and Belgium, it faced tight timelines, advanced technical needs (native support for iOS/Android/YAML formats and multiple currencies), limited internal resources, and concerns about UI quality when translating into languages with longer strings.

Hotel Tonight adopted Smartling’s cloud‑based translation management platform, using its API to automate uploads and retrievals in native formats, handle currency variables, and provide translators with visual context via mobile screen images. The result was faster, low‑overhead launches into new markets (now in 27 countries), consistently high‑quality localized experiences, and stronger local customer perception.

Hotel Tonight

Bryan Lopuck

Localization Project Manager