Case Study: Hootsuite streamlines translation management and scales global localization with Smartling

Hootsuite supports 15 million users in 16 languages with Smartling

Hootsuite, a pioneering social media management platform, faced significant challenges in scaling its manual translation process to support global growth. Their previous method was entirely manual, requiring a dedicated Translation Coordinator to manage exports and imports, which led to lengthy delays, a lack of transparency, and inconsistent translation quality. To overcome these frustrations, Hootsuite turned to the vendor Smartling and its Translation Management System.

By implementing Smartling's solution, Hootsuite automated its content gathering and streamlined its entire translation workflow. The results were transformative: the company now confidently supports 15 million users in 16 languages. The process that once required a full-time employee now takes just two hours per week to manage, delivering dramatic gains in efficiency, quality, and transparency for all stakeholders.

Hootsuite