Case Study: Hootsuite achieves scalable global growth with Smartling

Hootsuite - Customer Case Study

Hootsuite, the social media management platform, needed a more scalable way to handle growing translation demands as it expanded globally. Its manual translation workflows were slowing turnaround times, creating inconsistencies across content types, and driving up costs, so it turned to Smartling for a better localization process.

Smartling implemented an API-connected translation management platform with translation memory, customizable workflows, and language services to automate content handling and improve quality. As a result, Hootsuite streamlined website, app, and document translation, improved collaboration and consistency, and reduced annual translation costs by 33% while growing to more than 15 million worldwide users.

Hootsuite

Colleen Fehr

Project Manager of Web Growth