Case Study: Foursquare achieves global expansion with Smartling

Foursquare launches 11 languages and boosts sign-ups with Smartling

Foursquare, a location technology company with apps like Foursquare and Swarm, faced a challenge in its global expansion. The company needed to quickly translate and localize its website and mobile app into nearly a dozen languages but lacked the internal resources to manage the complex process. Foursquare was concerned about finding a vendor, Smartling, whose tools could support its sophisticated proxy architecture and code integrity without causing latency issues.

Using the Smartling cloud-based translation management system, Foursquare achieved seamless delivery of translations without significant engineering work. The solution resulted in a huge increase in new user sign-ups and usage shortly after launching the first five languages, with an even bigger increase following the launch of six more languages. Smartling also enabled Foursquare to leverage its community of motivated volunteers to create high-quality, culturally relevant content, leading to a tremendously successful global expansion.

Foursquare