Case Study: ePlaneAI achieves global multilingual expansion with Smartling

ePlaneAI Scaling global reach without compromise

ePlaneAI is an online aviation marketplace using AI to connect buyers and sellers, and it needed a scalable way to localize its app as it expanded into Europe and Asia. Its existing process only supported English and Simplified Chinese, with the Chinese version manually translated and maintained as a separate app, creating a heavy engineering burden and limiting its ability to launch more languages.

ePlaneAI implemented Smartling’s Global Delivery Network (GDN), an automated translation proxy that routed content into Smartling for machine or human translation and surfaced updates whenever English content changed. With Smartling, localization became a quick maintenance task, taking just 15–30 minutes a day, and the team reinvested more than 2,800 engineering hours into core development. The result was a web app launched in 11 languages and a much faster path to global growth.

ePlaneAI

Oleh Henaliuk

Head of Project Management and Business Analysis