Case Study: Shinola achieves rapid global expansion and increased international sales with Smartling

Detroit’s Finest Goes Global with Translation Technology

Shinola Detroit, a modern maker of high-end watches, bicycles and leather goods founded in 2011, set out to become a global luxury brand and timed its international website launch to coincide with its first European store opening in London. The company needed fast, high-quality translation and localization across multiple markets in under four months while preserving a consistent brand voice and minimizing demands on internal developers.

Shinola implemented Smartling’s Global Delivery Network, which integrated with its existing architecture with minimal development, deployed in two days, and required just 30% of one internal resource. Within three months the site was live in seven languages across 15 countries, driving increased international traffic and sales, simplifying translation workflows, and enabling Shinola to scale further into Europe with the same team.

Shinola

Ryan Shaltry

Senior Technical Developer/Architect