Case Study: DAZN centralizes and automates localisation with Smartling

DAZN maximizes translation efficiency by 33% with Smartling

DAZN, a global sports streaming service, faced a highly manual and inefficient localization process that required over 150 emails per job and stretched their limited team thin. They partnered with Smartling, adopting its translation management system and Managed Services, to automate workflows and gain a centralized solution for their product UI, marketing, and customer service content.

By implementing Smartling, DAZN automated their content flow with API-driven actions and utilized translation memory to maximize efficiency by 33%. The solution provided visual context for translators and allowed the internal team to focus on strategy. Smartling's technology and Managed Services enabled DAZN to create a central localization unit for the entire business.

DAZN