Case Study: DAZN achieves 33% greater localisation efficiency and centralised global launches with Smartling

DAZN - Customer Case Study

DAZN is a fast-growing global sports streaming service launched in 2016 that serves fans in nine countries with a 2,800+ workforce. As it expanded, DAZN needed to scale localization quickly but faced a highly manual, email- and Excel-driven process (often 150 emails per job), limited headcount splitting strategy and operations, duplicated translations across content, and poor visual context for translators and reviewers.

DAZN adopted Smartling’s translation management system with API integration, a CAT tool, and Platinum Support to automate workflows, manage translation memory, and provide visual context for UI strings. The switch reduced duplicate work and improved efficiency by 33%, centralized localization across teams, sped approvals through in-context screenshots, and freed DAZN’s team to focus on strategy — with plans to integrate their upcoming CMS directly with Smartling.

DAZN

Isabel Teodoro

Localisation Manager