Case Study: Coinbase achieves fast, compliant localization at scale with Smartling

Crypto Giant’s Secret to Successful Localization Strategy

Coinbase faced the challenge of scaling localization in the fast-moving crypto industry, where terminology and meanings change constantly and compliance requirements are strict. Using Smartling, Coinbase centralized glossaries, style guides, and translation processes to create a single source of truth across vendors and markets.

With Smartling, Coinbase was able to translate content into 21 languages with quality assurance in less than two months, despite high word volume and complexity. Smartling helped Coinbase keep translations consistent, compliant, and clear for global users, supporting faster international growth.

Coinbase

Michelle Wu

Senior Manager of Enterprise Localization