Case Study: AdRoll cuts translation time by more than half with Smartling

AdRoll cuts translation time by 62% with Smartling

AdRoll, a digital advertising platform, sought to expand into global markets but faced challenges due to the lack of a dedicated localization team and inefficient processes. They partnered with Smartling to implement its translation management system and Managed Services to automate and scale their translation efforts for websites, apps, and marketing content.

Using Smartling's platform and Managed Services team, AdRoll launched a website in seven languages within two weeks. The solution cut their weekly translation management time by more than half, specifically reducing active translating time from 93 to 35 hours. Smartling also helped AdRoll reduce translation costs by an average of 40% over four years and freed internal teams from localization tasks.

AdRoll