Case Study: TUI enhances its Extra Service with SmartGuide's premium audio guides

TUI adds SmartGuide’s audio guides to 1,600+ destinations for Extra Service upgrades

TUI, the world's largest integrated tourism business, sought to enhance the value of its "Extra Service" package for travelers. Their challenge was to offer a modern, helpful travel enhancement that supported independent exploration without adding logistical complexity. To meet this need, TUI partnered with SmartGuide to integrate its premium digital audio guides and self-guided tours into their offering.

SmartGuide implemented its GPS-based audio guide platform, which works offline and provides access to content for over 1,600 destinations. The solution was integrated into TUI's customer journey, featuring TUI-branded screens within the app for a personalized experience. This partnership allowed TUI to offer a next-generation digital travel solution, improving the overall travel experience for its customers and maintaining a competitive edge.

TUI