Case Study: Channelscaler achieves scalable growth and higher-quality leads with SmartBug Media

How we helped a SaaS company increase scalability and lead quality

Channelscaler, a SaaS company in the channel sales space, needed help growing quickly with a very small team while also educating the market around its new category, partner sales acceleration software. The company turned to SmartBug Media, a HubSpot-certified agency, for support with inbound marketing and website development on HubSpot’s platform.

SmartBug Media built a scalable marketing framework for Channelscaler that included persona development, blogging, premium content, conversion optimization, paid media, UX and website design, and HubSpot COS development. The partnership helped Channelscaler achieve nearly 50% year-over-year traffic growth, 363% growth in sales leads, and more than $1.6 million in closed revenue.

Channelscaler

Jen Spencer

Director of Sales and Marketing