Case Study: 1-800-Flowers achieves performance peace of mind with SmartBear AlertSite

How Alertsite Helps 1-800-Flowers Deliver More Smiles With Less Headaches

1-800-Flowers.com is a large U.S. floral and gourmet gift retailer managing more than 75 million customer profiles and over 20 million deliveries a year across multiple retail brands. Faced with a highly complex technology stack of 400+ applications and rising peak loads (over 120,000 orders in busy hours), CIO Arnie Leap needed to consolidate monitoring, cut costs and reduce maintenance overhead—prompting a re-evaluation of an expensive synthetic monitoring contract.

The company replaced its legacy tool with SmartBear’s AlertSite, deploying synthetic monitors across e-commerce sites, internal and third‑party APIs and feeding response metrics into dashboards for real‑time tracking—especially during holiday peaks. The result: faster detection of performance issues, lower monitoring resource costs, scalable coverage for new integrations (Facebook, Amazon, IBM Watson) and the “performance peace of mind” Leap sought, freeing the IT team from constant firefighting.

1-800-Flowers

Arnie Leap

Chief Information Officer