Case Study: Dun & Bradstreet achieves rapid API prototyping and $10M in new revenue with SmartBear ReadyAPI Test

Dun & Bradstreet Leverages SoapUI Pro to Facilitate API Demonstrations and Accelerate Prototype Development

Dun & Bradstreet, a 171-year-old leader in commercial data with over 220 million business records and roughly 4,800 employees, needed a more intuitive way to build and demonstrate APIs for its D&B Direct services (Sales & Marketing and Supply Management). Existing tools were cumbersome and slowed prototyping and client-facing demos, so the team required a user-friendly solution that supported rapid API prototyping, pre- and post-sales workflows, and clear demonstrations to clients.

By adopting SmartBear ReadyAPI Test (upgrading from SoapUI Free to Pro), D&B gained an easy-to-use graphical interface that integrates with WSDL, supports standard protocols, and lets developers quickly create and run API tests and prototypes without building full UIs. The tool is used daily to smooth demonstrations, accelerate prototype changes, support custom client requests, and directly contribute to business results—helping generate about $10 million in revenue in 2012 and meeting business unit goals.

Dun & Bradstreet

John Caiafa

Solution Architect-Financial Services