SmartBear
161 Case Studies
A SmartBear Case Study
Branding Brand is a Pittsburgh-based mobile commerce and social media solutions firm that designs and deploys sites across phones, tablets, apps and social channels. Rapid growth and rising mobile usage exposed a core challenge: how to deliver rich functionality without degrading performance. The company needed precise, element-level measurement of load times and availability during and after builds, plus client-facing reports and real-time failure alerts to meet SLAs and maintain user experience.
To solve this, Branding Brand adopted AlertSite’s DéjàClick mobile monitoring to record real user click streams, test across popular devices, and monitor page, transaction and component performance. The monitoring and alerting allowed the team to fix issues during staging and after launch, speed up the build process, and provide clients with detailed metrics. As a result, Branding Brand’s mobile sites now load twice as fast as industry averages, uphold uptime commitments, and proactively catch problems before they affect users.
Joey Rahimi
Co-founder