Case Study: Adidas achieves faster API delivery and design-first standardization with SmartBear's SwaggerHub

Adidas Adopts a Design-First API Approach with SwaggerHub

Adidas, a global leader in sportswear, manages and maintains over 400 APIs and launched a strategic initiative to speed up API delivery and productize its capabilities. The challenge was to move to a design-first approach while ensuring consistency, reuse, and faster time to market across many distributed teams.

Adidas selected SwaggerHub as its central API platform — using its advanced editor, reusable assets, and standardization checks to accelerate design-first development. The result is a single source of truth for API contracts that integrates across the API lifecycle, enabling faster delivery, greater consistency, and easier governance.

Adidas