Case Study: American Financial Services Corporation achieves $100M cost savings and reduced complexity with Smart Communications

Major American bank slashes complexity, saves $100M

American Financial Services Corporation, one of the largest financial services firms in the United States, was struggling with a tangle of legacy systems that made onboarding new customers and sending critical updates slow, costly, and hard to personalize across channels. To improve the customer experience while cutting costs and scaling communications, they engaged Smart Communications and its communications platform.

Smart Communications standardized processes and rationalized document templates on its platform, cutting the company’s template inventory from thousands to a few hundred and enabling more personalized, multichannel customer outreach. As a result, Smart Communications helped American Financial Services Corporation reach more customers with greater customization and realize a measurable impact of $100M added to the bottom line.