Case Study: A+ Rated Commercial Insurance Provider achieves faster time-to-market and preserves innovator status with Smart Communications

Legendary auto insurer accelerates time to market, protects innovator status

Commercial Insurance Provider, an A+ rated, industry-leading auto insurer with operations in the UK, Europe and the U.S., faced a critical challenge: its legacy communications management software couldn’t keep up as the customer base doubled, putting the company’s reputation for rapid innovation and time to market at risk. To address this, the Commercial Insurance Provider engaged Smart Communications to modernize its customer communications capabilities.

Smart Communications deployed its communications management solution to deliver channel-tailored communications, relieve IT bottlenecks, and put control in the hands of business users. As a result, Smart Communications accelerated the insurer’s time to market, protected its innovator status, and enabled the Commercial Insurance Provider to scale conversations and launch new products to customers immediately.