Case Study: Indiana Farm Bureau Insurance achieves rapid, under‑budget customer communications modernization with Smart Communications' SmartCOMM™

Indiana Farm Bureau Insurance Deploys SmartCOMM™ Ahead of Schedule and Under Budget

Indiana Farm Bureau Insurance (IFBI) was relying on a mix of proprietary and homegrown, print‑centric systems that strained IT resources and couldn’t support multi‑channel, personalized communications for complex customers (some with 100+ policies). Seeking a modern CCM that supported XML, scalable multi‑channel output and rapid integration, IFBI evaluated options and selected Smart Communications’ SmartCOMM™ platform to replace its legacy template library and enable digital, interactive communications.

Smart Communications deployed SmartCOMM™ using its SmartSTART approach, integrating with IFBI’s policy administration systems and completing the initial project ahead of schedule and under budget. SmartCOMM™ now drives all customer communications across channels—from policy summaries to invoices and declarations—producing an average of 9,000–10,000 communications daily (peaks of 15,000–18,000) and is expected to cut template design upkeep by at least 50%, while reducing total cost of ownership and accelerating time‑to‑market.

Indiana Farm Bureau Insurance

Jim Putka

Executive Director