Case Study: Globus family of brands achieves cost savings and faster digital passenger communications with Smart Communications

Globus Saves Costs, Improves Service with Smart CommunicationsTM

The Globus family of Brands, a leading provider of escorted travel that produces roughly 270,000 passenger booklets a year, was hindered by a 16‑year‑old legacy document system that was labor‑intensive, produced redundant content, required multiple print runs (average 1.67 prints per passenger), and could not deliver electronic formats. To modernize communications and streamline booklet production, Globus engaged Smart Communications to deploy the Thunderhead customer communications solution.

Smart Communications implemented Thunderhead to centralize content, enable reuse, provide workflow and approval controls, produce linkable PDF archives, and support online delivery. The change cut average printings per passenger from 1.67 to 1.13 (about a 32% improvement), reduced paper costs by 25% in the first nine months, lowered agent cover‑page paper use by more than 50%, shortened booklet‑change cycles from two weeks to nearly immediate with approvals in one day, and improved time‑to‑market and digital customer/agent responsiveness; Globus later upgraded to cloud‑based Smart Communications to roll the solution out globally.

Globus family of Brands

Jeff Anderson

Applications Manager