Case Study: Global Travel & Tourism Corporation achieves 32% lower printing costs and instant digital booklets with Smart Communications

Global Travel & Tourism Corporation Beloved travel publication gets smart, saves big

Global Travel & Tourism Corporation, a major guided-tour publisher known for customized in‑trip guides, faced rising costs and complexity as it printed 270,000 booklets, managed more than 11,000 files, and wasted roughly 850,000 pages per year. To address these challenges the company engaged Smart Communications and its technology to streamline production and introduce digital booklets.

Smart Communications migrated the publisher’s system ahead of schedule and implemented a new workflow that cut errors and redundancies, improved quality and consistency, and enabled instant revisions and digital distribution. As a result, printing costs per passenger fell 32% and paper costs dropped 25% within nine months, while updates that once took two weeks are now instantaneous.