Case Study: Admiral Group achieves faster time-to-market and business-user control of customer communications with Smart Communications

Admiral Group Brings Business User Control to Improve Customer Communications

Admiral Group, one of the UK’s largest car insurers, faced slow time-to-market and inflexible legacy systems that limited its ability to launch new products and control customer communications. To modernize communications and put business users in control, Admiral selected Smart Communications and its content management and multi‑channel template capabilities as the front end of a broader systems transformation.

Smart Communications deployed a central, multi‑channel communications platform that consolidated outbound print and PDF channels, moved content control from IT to Admiral’s business users, and supported cloud-enabled expansion across group businesses. As a result, Admiral improved the speed and efficiency of its customer communications team, reduced time-to-market for new products, scaled to a business that had doubled its customer base, and smoothly integrated communications into its Guidewire core systems during the wider transformation.

Admiral Group

Wayne Ellis

Head of Architecture