Case Study: Elsevier transforms digital marketing analytics and paid media with SmallGiants

Elsevier boosts digital marketing performance 15x with SmallGiants

Elsevier, a global leader in information and analytics, commissioned SmallGiants to enhance data visibility and streamline its EMEA digital marketing and paid media operations. The challenge involved boosting analytics, improving data connectivity, and enhancing KPI visibility across various regional teams.

SmallGiants conducted a comprehensive audit and implemented a strategic overhaul of operational protocols and paid media architecture. The solutions included optimizing account structures, consolidating planning practices, and introducing new ad formats. The results were significant, including a click-through rate 15 times above the industry benchmark, a 600% uplift from prior campaigns, and a cost-per-click that was three times lower than the industry average. SmallGiants' work successfully halved the cost of CPC within three months and delivered a 73% advantage over industry benchmarks for their best-performing campaigns.

Elsevier