Case Study: Avalara achieves easier product sales and greater scale with Slalom ecommerce platform

Making it easier for Companies to pay their tax bills

Avalara, a tax technology company, faced the challenge of scaling its sales process. Having traditionally relied on phone-based sales, the company needed a more efficient way to sell its automated sales tax calculation products to a growing number of customers, particularly for simpler transactions where a direct sales interaction was not always desired.

Slalom implemented a new ecommerce platform for Avalara. This automated system provided customers with detailed product information and the ability to purchase directly online, while still offering the option to speak with a salesperson. The solution increased efficiency and improved the customer experience, supporting Avalara's ability to scale its operations effectively.

Avalara

Tom Parker

Chief Information Officer