Case Study: Meesho achieves faster issue resolution and seamless remote collaboration with Slack

To democratise e-commerce, Meesho solves issues in hours, not days

Meesho is a fast‑growing Indian e‑commerce platform that helps individual sellers and small businesses monetise their social networks, with a mission to enable 100 million entrepreneurs online. When the pandemic forced remote work, Meesho’s reliance on Google Meet, WhatsApp and email created noise, missed communications and poor work‑life balance, so the company needed a single, scalable collaboration platform.

Meesho adopted Slack in April 2021, using dedicated channels, integrations with tools like Jira, Figma and Asana, and a custom MeeBot for HR and onboarding. The centralized workflow sped up feedback‑driven product development and incident response—issues that once took days to resolve are now handled in hours—while smoothing new‑hire onboarding and rebuilding the company’s open, remote culture and transparency.

Meesho

Shikhar Saxena

Group Product Manager