Case Study: Spotify achieves 40% productivity gains with Slack

Spotify Advertising harnesses the power of Slack and Salesforce Sales Cloud to increase productivity by 40%

Spotify Advertising at Spotify needed a better way to keep sales, campaign management, and account teams aligned as it built its ad business. Before using Slack, collaboration was scattered across email, Gchat, and Salesforce, making campaign planning and execution siloed and harder to manage.

Spotify implemented Slack with Salesforce Sales Cloud integration, plus more than 20 automated workflows, a Pacing Bot, and Slack Connect for offshore partners. With Slack, Spotify cut meetings and email traffic, improved campaign delivery from 97% to 99%, boosted ad-sales revenue, and increased productivity by 40%.

Spotify

Daniel Walsh

Global Head of Business Strategy and Operations