Case Study: Metro Markets achieves faster collaboration and problem-solving with Slack

Slack is the tool we use to solve problems together

Metro Markets, an online B2B marketplace for restaurants and hotels, needed a way to help its distributed team communicate quickly, escalate urgent issues, and collaborate effectively as it launched and scaled its digital business. Slack was the tool of choice from the start, supporting CTO John Bettiol and his team as they worked across locations and navigated the challenges of building a new marketplace within a traditional company.

With Slack, Metro Markets created a central place for problem-solving, idea sharing, and bringing the right people into conversations at the right time. Slack also helped the team integrate customer communication and coordinate fast responses, contributing to stronger collaboration and trust during a difficult launch period, including the COVID-19 disruption.

Metro Markets

John Bettiol

Chief Technology Officer