Case Study: GWI achieves faster growth and stronger collaboration with Slack

Scaling innovation GWI’s use of Slack for fast growth

GWI is a fast-growing consumer research company that has scaled to more than 500 employees across three continents and is nearing $100 million in annual revenue. As the business expanded, it needed a way to keep global teams connected, support remote onboarding, and maintain a strong culture while improving day-to-day collaboration. GWI uses Slack as a central communication and collaboration hub.

Slack helped GWI build a more connected, efficient workplace by supporting team channels, onboarding workflows, employee pulse surveys, knowledge sharing, and integrated tools like Google Drive, Freshdesk, and custom chatbots. The company says Slack enables faster cross-functional work and smoother global communication, and the legal chatbot alone is expected to save about 10 hours per week on onboarding questions. GWI credits Slack with helping it preserve culture while continuing to grow the business.

GWI

Vic Miller

VP of PR and Communications