Case Study: SurveyMonkey achieves scalable internal feedback and seamless global communication with Slack

Scaling feedback from the inside out

SurveyMonkey, the online survey platform used by millions and over 350,000 organizations, grew quickly to more than 1,000 employees across global offices and struggled with unmanageable internal email, hundreds of distribution lists, and the strain of onboarding dozens of new hires each week. Leadership needed a better way to keep teams aligned across time zones and reduce meeting and communication overhead.

They rolled out Slack starting in sales and engineering and then company-wide, replacing many email lists and desk phones with channels for onboarding, customer feedback, departmental help, and culture building. Integrations (including SurveyMonkey’s own surveys) feed customer insights into channels, which cut email volume, shortened meetings, improved cross-office collaboration and transparency, enabled real‑time problem solving and policy changes, and helped the company better serve customers.

SurveyMonkey

Tom Hale

President