Case Study: Zipcar achieves rapid, cross-team marketing and a successful Pi Day campaign with Slack

Revving up marketing campaigns at Zipcar

Zipcar, the Boston-based car-sharing company, needed to launch its annual Pi Day campaign on a tight two-month timeline while many employees were working remotely during a heavy snowfall. The marketing team wanted to break down silos, surface ideas from across the company, and quickly coordinate contributors from engineering, design, IT and operations to produce an educational, community-focused giveaway.

They used Slack to crowdsource ideas in a company-wide channel, then organized a 45-person cross-functional team in a dedicated #piday channel to assign tasks, share assets, and connect integrations like Projectplace and GitHub. The campaign produced a set of “builder guides,” generated more than 1,000 submissions, awarded 314 Raspberry Pi Zero W units, drove strong social engagement, and delivered a faster, more open way to collaborate across teams.

ZipCar

Lindsay Wester

Senior Brand and Marketing Manager