Case Study: Opteo achieves 2-3x productivity gains with Slack

Opteo doubles productivity by communicating with Slack

Opteo, a London-based marketing software platform, needed a better way to collaborate without the constant interruption and cost of meetings. The company turned to Slack to support a shift from synchronous work to a more flexible asynchronous model, helping teams stay aligned while giving employees more time to focus.

With Slack, Opteo used channels, huddles, Slack Connect, and Slack Canvas to streamline communication, work directly with customers, and manage projects more efficiently. Slack helped Opteo cut scheduled meetings by 90%, increase the number of projects they could handle at once by 2 to 3 times, and create a calmer, more productive workplace.

Opteo

Guillaume Devinat

Chief Executive Officer