Case Study: LOTTE ON achieves a scaled digital HQ and 50% reduction in email use with Slack

LOTTE ON scales its digital HQ to empower employees to do their best work

LOTTE ON, Lotte Shopping’s integrated e‑commerce platform and Korea’s leading retail site, needed a way to scale its communications and collaboration for a fast‑moving, hybrid workplace. Teams were hampered by hierarchical reporting, heavy email use and inefficient incident chats that drained time and slowed decision‑making during peak events.

By adopting Slack as its digital HQ—using keyword alerts, huddles and integrations with Google Calendar, Zoom, Jira and Polly—LOTTE ON streamlined incident response and day‑to‑day collaboration. The result: email reliance fell by 50%, response times to service errors were halved, preparation for the company’s biggest shopping festival became far more efficient, transaction volume rose, and the company earned Slack’s Digital HQ Excellence Award — Korea.

LotteON

Lee Jae-hoon

Head of Platform Division