Case Study: Who Gives A Crap achieves rapid scaling to serve over half a million customers with Slack

How Who Gives A Crap uses Slack to serve over half a million customers

Who Gives A Crap is a bootstrapped Australian startup and B Corp that sells ethically made paper products to support sanitation projects worldwide. As the company scaled to serve over half a million customers with a distributed team of 80+ across several time zones, a sudden Covid‑19 demand surge (sales rose ~1,000% and a waitlist topped half a million) forced the team to rapidly improve coordination, customer service and partner collaboration to avoid operational breakdowns.

By using Slack as its digital HQ—organised channels, Zoom and Google integrations, and Slack Connect for secure vendor collaboration (notably with analytics partner Daasity)—the company centralized communication and real‑time data sharing. That enabled faster decisions and pivots (setting up an email waitlist, coordinating global campaigns), kept service quality high across regions, and supported continued growth and increased charitable giving (donations rose to $5.85M).

Who Gives a Crap

Simon Griffiths

Co-Founder and Chief Executive Officer