Case Study: Up achieves Australia’s most‑loved digital bank status and 340,000+ customers with Slack

How Up used Slack to build Australia’s first digital bank and earn the love of 340,000+ customers

Up is Up, Australia’s highest‑rated digital bank built by Ferocia with Bendigo and Adelaide Bank to simplify money for young Australians. To move from idea to market quickly and stay customer‑centric, the team needed fast, customizable collaboration that broke down silos across engineering, product, support and marketing while enabling secure partner workstreams.

Using Slack’s channel-based collaboration, integrations and Slack Connect, Up tied customer feedback, deployments and partner conversations into one place — surfacing bugs, coordinating fixes and sharing context in real time. The result: more than 340,000 sign‑ups, deploys of code up to six times per day, average support responses in minutes (with some issues resolved and shipped same day), and stronger partner and customer loyalty.

Up

Chris Aitchison

Head of Technology