Case Study: Spotify boosts ad sales and streamlines operations with Slack

How Spotify boosted ad sales and streamlined operations

Spotify Advertising faced inefficient, manual ad-sales operations and scattered communication across email, Gchat, and Salesforce, making it hard for its global teams to stay aligned and move campaigns forward. To solve this, Spotify used Slack alongside Salesforce Sales Cloud to centralize collaboration and automate workflows across the advertising sales process.

With Slack, Spotify created campaign-specific channels, automated alerts and pacing updates, and deployed more than 20 workflows from pitch to completion. The results included fewer meetings and emails, a campaign delivery rate improvement from 97% to 99%, and a 40% boost in efficiency and productivity, helping Spotify increase ad sales revenue and deliver better outcomes for customers.

Spotify

Alexis Lopez

Manager, Business Operations Tech and Automation