Case Study: Freecharge achieves 40% faster product releases with Slack

How Slack speeds up Freecharge’s product release cycles

Freecharge, an Axis Bank subsidiary serving more than 100 million users in India, was struggling with slow product development cycles and fragmented communication across tools. Before using Slack, products took six to seven months to launch, which slowed innovation in the fast-moving fintech market. Freecharge needed a more connected way to work, especially in a remote setup.

With Slack, Freecharge centralized collaboration in channels, used Slack huddles for quick issue resolution, and connected design feedback through the Figma integration. Slack helped speed product releases by 30% to 40%, increased output from one product every six to seven months to three to five products per quarter, cut issue resolution time from eight to nine hours to 15 to 20 minutes, and reduced new-hire onboarding from days to about 10 minutes.

Freecharge

Sanjay Jain

Chief Technology and Product Officer, DBAT