Case Study: HubSpot scales its award-winning culture and accelerates sales response with Slack

How Slack helped HubSpot scale its award-winning culture

HubSpot, a Cambridge-based technology company of about 2,500 people, needed to preserve transparency, inclusivity and rapid customer responsiveness while scaling globally. Leadership sought an intuitive, adaptable communication platform to onboard new hires, connect employee resource groups across regions, and ensure sales and support teams could act quickly on inbound leads and critical tickets.

By rolling out Slack company-wide — with onboarding bots, open channels for ERGs, and custom integrations to HubSpot, Jira Cloud and Twitter — HubSpot delivered real-time lead alerts, streamlined task creation and ticket routing, and simplified support coordination. The outcome was faster customer responses, reduced administrative overhead, stronger global engagement and a more inclusive, transparent culture that scales with the business.

HubSpot

Ellie Botelho

PR Manager