Case Study: Grammarly achieves faster lead conversion and better collaboration with Slack

How Grammarly improves the world’s writing with help from Slack

Grammarly, the AI writing assistance company serving over 30 million people and 50,000 teams, needed a better way to keep communication seamless, automate routine work, and align teams across a remote-first hybrid environment. The company turned to Slack as its productivity and collaboration platform, using it for project planning, marketing and sales coordination, and day-to-day communication across internal groups and external partners.

With Slack, Grammarly built dedicated channels for lead management, webinar workflows, and cross-team collaboration, while also using Slack Connect, integrations, and automation to connect with vendors and tools like Tableau, Salesforce, Zoom, and Asana. The impact was significant: Grammarly cut its average speed from lead to opportunity conversion from 60–90 days to just 30 days, improved marketing and sales alignment, and streamlined collaboration across more than 1,000 public channels and 120 Slack Connect channels.

Grammarly

Kelli Meador

Senior Manager of Marketing Operations