Case Study: The Jacky Winter Group achieves a 24-hour global workflow and streamlined creative collaboration with Slack

How global agency The Jacky Winter Group fields and delivers briefs on a 24-hour workflow

The Jacky Winter Group is a global creative agency representing over 120 artists with offices in Melbourne, London and New York. As it scaled, the team struggled with fragmented communication and slow, manual admin—email threads, physical handoffs and poor visibility across time zones—making it hard to field and deliver briefs on a reliable 24-hour workflow while protecting both artist and client interests.

JWG adopted Slack as a shared “producers’ brain,” using channel-based workflows, searchable archives, automations and integrations (Airtable, Notion, DailyBot, Zoom) to triage briefs, speed approvals and automate routine admin. The result: smoother 24-hour handoffs, fewer missed details, clearer expectations and faster decision-making—freeing producers to focus on creativity and improving collaboration and service for artists and clients.

Jacky Winter Group

Bianca Bramham

Managing Agent and Producer