Case Study: Canva scales its global design platform to 40 million monthly users with Slack

How Canva uses Slack to scale a global graphic design platform to over 40 million people each month

Canva, the global online design platform used by over 40 million people monthly, faced the challenge of scaling collaboration as it grew from a small, co‑located team to a distributed workforce across multiple countries. The company needed faster incident response, smoother coordination with external partners, efficient onboarding for thousands of employees, and a way to preserve its transparent, engaged culture as it expanded.

By adopting Slack in 2016 — with channels, Sentry alerts, custom bots, Slack Connect and apps like Disco — Canva created real‑time workflows that cut incident discovery to about a minute, automated routine tasks, and enabled seamless collaboration with agencies (notably on the successful Pasko campaign). The result: faster troubleshooting, stronger partner relationships, clearer cross‑company communication, improved onboarding and stronger employee engagement that helped maintain Canva’s culture at scale.

Canva

Liz McKenzie

Global Head of PR and Communications