Case Study: Gymshark achieves faster, more connected teamwork with Slack

Gymshark presses delete on email and goes all-in with Slack

Gymshark, the UK fitness brand, needed a better way to manage internal communication as its team grew and email threads became hard to follow. Using Slack, Gymshark moved conversations out of inboxes and into channels, improving access to information, collaboration, and day-to-day productivity across its 500+ employees.

Slack helped Gymshark build channel-based workflows, integrate tools like Zoom, Outlook, Welkio, Polly, and atSpoke, and create faster support and launch processes. The results included 95% of communications happening in Slack, quicker response times, fewer lost requests, and a successful remote product showcase for over 100 people during Covid, making Slack a business-critical system for the company.

Gymshark

Richard Boon

Tech Support Manager