Case Study: Freecharge achieves rapid neobanking scale and faster issue resolution with Slack

Fueled by efficiency and culture, Freecharge pioneers neobanking

Freecharge, a digital financial services company backed by Axis Bank that serves over 27 million users, moved into neobanking in 2021 and needed to scale its engineering organization quickly. When Chief Technology and Product Officer Sanjay Jain arrived, communication was fragmented across WhatsApp, Google Meet, Hangouts and Teams, creating silos, lost context and slow incident response as the team grew from three developers toward hundreds.

Freecharge adopted Slack as its digital headquarters, using channels, huddles and integrations with tools like Jira and Confluence to centralize alerts, automate workflows and streamline code reviews. The result: faster issue resolution and improved SLA and service reliability, developers freed to focus on delivery, smoother onboarding and culture scaling, and a faster pace of shipping quality code as the team expands.

Freecharge

Rahul Kotian

Principal DevOps Engineer