Case Study: ManoMano achieves a scalable digital HQ and greater agility with Slack

Fast-growing ManoMano uses its digital HQ to stay agile and innovative

ManoMano is a fast‑growing European leader in DIY, home and gardening retail that attracts 50 million visitors a month and serves 7 million active clients across 16 million products. As the company scaled and shifted to a hybrid model in 2020, leadership faced the challenge of keeping a globally distributed team agile, maintaining culture and collaboration, and reducing reliance on slow email workflows.

ManoMano built a scalable digital HQ on Slack (in use since 2015), replacing most email with channel‑based collaboration, 50+ Slack Connect channels for partners, and automation that alerts employees to password resets and provides internal support to ~1,000 colleagues. Integrated tools like Haiilo Insights and Donut streamline remote onboarding, sentiment feedback and camaraderie, while bots and huddles manage incidents and sprints — boosting decision speed, productivity and culture and earning Slack’s Digital HQ Excellence Award for France.

ManoMano

Fabien Lemarchand

ManoMano