Slack
173 Case Studies
A Slack Case Study
Expedia Group, a two-decade travel industry leader, faced the challenge of building an inclusive, digital-first workplace as teams shifted to hybrid and remote work in 2020 (Slack messaging rose 60% in one week). With in-person cues reduced, the company needed a way to maintain connection, represent diverse voices, and create an accessible “digital HQ” for thousands of global employees.
Expedia addressed this by heavily leveraging Slack—40,000+ channels, 760+ custom workflows and 220+ Slack Connect channels—along with integrations like Zoom, Miro and Outlook Calendar, custom statuses and emoji, and bots (emoji butler, DE&I bot). The result is a more mindful, synchronous/asynchronous collaboration culture, stronger inclusion and representation across the company, and recognition with a Future of Work Award.
Chris Burgess
Vice President of Developer Experience