Case Study: Dow Jones levels up cross-functional collaboration and streamlines workflows with Slack

Dow Jones levels up cross-functional collaboration with Slack

Dow Jones, the media giant behind outlets like The Wall Street Journal, faced a challenge coordinating cross-functional marketing and sales work across dispersed teams and a patchwork of tools. Relying on weekly email digests and multiple platforms made it hard to share timely updates, route website leads, manage content assignments, and surface the right collateral for account executives.

By centralizing work in Slack and connecting key integrations—Drift for lead alerts, Asana for task management, and Highspot for sales content—Dow Jones cut context switching and accelerated response times. Organized channels and Slack Connect for external freelancers improved visibility, sped up lead qualification and content delivery, and strengthened cross-team collaboration and morale.

Dow Jones

Rossa Shanks

Former Chief Marketing Officer