Case Study: Deliveroo achieves data-driven operations and faster scaling with Slack

Deliveroo turns food delivery into a data-driven enterprise with Slack

Deliveroo, a London-based food delivery tech company experiencing rapid growth (650% year‑on‑year revenue growth, >$4B valuation), faced the challenge of keeping 2,500 employees across a dozen countries aligned while turning large, noisy data streams into actionable insights and managing hundreds of external partners. Rapid scaling risked communication silos, missed signals in data, and onboarding friction for new staff and vendors.

Deliveroo made Slack its central collaboration layer, building custom bots (like the Whatis glossary), integrating Looker, Trello, Google Drive/Calendar and other tools, and using channels to include external partners and automate order workflows. The result: faster, proactive action on data, fewer email bottlenecks, improved onboarding and partner coordination (200+ partner channels), and a more cohesive, scalable culture that lets teams monitor metrics and automate tasks at scale.

Deliveroo

Will Sprunt

Chief Information Officer