Case Study: HelloFresh achieves unified global teams and streamlined 24/7 operations with Slack

Delighting home cooks and uniting global teams with Slack

HelloFresh delivers easy-to-prepare recipes and fresh ingredients to doorstep customers in nine countries and operates 24/7, which created a constant need to coordinate dispersed culinary, tech and marketing teams, troubleshoot site and app issues quickly, and avoid siloed ways of working across languages and regions.

By adopting Slack with 30+ integrations and bots (JIRA, GitHub, Google Drive, Polly, etc.), HelloFresh made roughly 95% of its tech workflow visible in-channel—tracking bugs, deployments, tickets, social mentions and app reviews—and created multilingual channels and custom recognition emoji. The result was faster, more productive cross‑functional collaboration, stronger company-wide culture and improved operational visibility and responsiveness.

HelloFresh

Nuno Simaria

Chief Technology Officer