Case Study: Cvent achieves faster releases, streamlined sales and coordinated global events with Slack

Cvent powers world-class events with help from Slack

Cvent, a leading meetings, events and hospitality technology provider used by 80% of the Fortune 100 and more than 27,000 organisations, faced the challenges of rapid growth, multiple acquisitions and fragmented collaboration tools across departments. With over 4,300 employees in 22 offices and complex needs spanning engineering releases, a global sales force and the logistics of large events like its 5,000-attendee Cvent CONNECT, the company needed a single, scalable platform to simplify communication and preserve its culture.

Cvent rolled out Slack company-wide and extended it with integrations like a custom Release Bot, Slack Connect, Zoom and calendar tools, plus mobile access and channel-based workflows for sales and events. The payoff was immediate: >90% adoption within weeks and a user NPS of 65, engineering releases doubled to hundreds per month, sales cycles accelerated through real-time channel collaboration, and event coordination moved from seven separate systems to unified Slack channels — enabling faster scaling, better cross-team alignment and smoother event execution.

Cvent

Rachel Andrews

Director of Meetings and Events