Case Study: 1-800-Flowers.com achieves rapid marketing collaboration and faster decision-making with Slack

Business is blooming for 1-800-Flowers.com

1-800-Flowers.com, the e-commerce floral, plant and gift retailer, needed to break down internal silos and speed cross-team and partner collaboration so it could respond faster to market changes and run time-sensitive campaigns (like Valentine’s Day) while also enabling in-the-moment gifting during the pandemic.

The company adopted Slack to centralise communication, using channels for real-time inventory and campaign data, Slack Connect to collaborate with external agencies, and a SmartGift integration to send gifts without leaving Slack. The result was faster decision-making and execution—campaigns launched in days instead of weeks—better optimisation of marketing spend, stronger cross-functional alignment, and improved customer and partner engagement.

1-800-Flowers.com

Amit Shah

President