Case Study: Trivago achieves a better employee experience and streamlined internal communication with Slack

Building a better employee experience with Slack

trivago, the global hotel-search company with about 1,500 employees across four European offices, faced fragmented internal communications as it rapidly grew—teams used seven to eight different tools, important information was buried in emails and private threads, and employees struggled to find people and resources while the company worked to preserve its entrepreneurial culture.

The company adopted Slack as a single, company-wide platform and built custom integrations—most notably Leo, a weekly Officevibe-powered pulse survey bot, and Camero, a campus navigation bot—while using partners like Dropbox Paper. The result: consistent, searchable and faster communication, quicker software rollouts (reducing a launch from roughly a month to two weeks), stronger cross-office collaboration, improved employee engagement and sentiment tracking, and the ability to proactively address issues while maintaining company culture.

Trivago

Max Shpirka

Organizational Solutions lead